About

Yarn Nerds is a Detroit-based, family-owned and operated business founded by Lisa Borum, a knitwear designer, mother of six, and lifelong lover of all things yarn. What began as a humble Saturday craft club between Lisa and her three daughters has blossomed into a vibrant brand that celebrates creativity, connection, and community through yarn.

One weekend, while bonding over their shared love for knitting and crocheting, Lisa and her daughters decided to start a club to spend more intentional time making things together. They called it “Yarn Nerds”—a name that perfectly captured their joyful obsession with yarn and all the possibilities it holds. What started as a way to spend quality time quickly turned into a deeper passion, and soon, Yarn Nerds grew beyond the walls of their home.

Today, Yarn Nerds offers hand-dyed yarns, thoughtfully designed patterns, and creative workshops to inspire makers of all levels. Each skein is dyed with care and creativity right in Detroit, Michigan, using colorways inspired by nature, emotion, and imagination. The business reflects the heart of Lisa’s original mission: to bring people together, spark joy through crafting, and celebrate the art of slow, intentional making.

Whether you're picking up your first pair of needles or you're an experienced fiber artist, Yarn Nerds is here to support your journey—with color, creativity, and a whole lot of love.

 

Lisa Borum is the founder and C.E.O (Chief Execute Officer) of Yarn Nerds, a yarn dyer, knitwear designer, and author with more than 20 years of experience in knitting, crochet, and fiber arts. What began as a creative hobby has grown into a thriving business where she combines her passion for color, craftsmanship, and community. Lisa is also a woman of faith, a wife, and a mother of six beautiful children who inspire her work every day. Through Yarn Nerds, she is dedicated to creating beautiful hand-dyed yarns and approachable designs that help makers find joy and confidence in their craft.

Jacob Borum is the C.O.O. (Chief Operating Officer) of Yarn Nerds and an emerging crochet designer. He has been crocheting for over a year and enjoys creating modern, approachable designs that inspire makers of all skill levels. As part of the Yarn Nerds family business, Jacob helps oversee daily operations while growing his own creative voice in the fiber arts community.